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Visual language and storytelling

Author and Lecturer:

Lena Nemik

May 27, 2023

Lena Nemik

Lena Nemik is a freelance illustrator, comics artist, and workshop curator from Belarus. Lena has been working in the field of illustration since 2009. She started her career as an illustrator of children's books and collaborated with international agencies and publishers. Later, she moved into the field of editorial illustration and worked with foreign media. Values and meaning have always been important in her work. That is why since 2018, Lena has mainly been working on social, cultural, and educational projects. She collaborated with Oxford University Press, UNICEF, 34mag, SOS Children's Villages and many more.Additionally, she gives lectures, conducts author courses and workshops on illustration, comics, visual communication, and storytelling, curates workshops, and mentors in international programs.

Duration

3 weeks

Involvement

2 hours per week

Language

ru

Format

online

Price

$ 139 USD

7 AUDIO TRACKS

The playlist of adequacy was created to help a person be less critical of themselves, get out of the captivity of confusing and condemning thoughts and choose to accept their personal mental processes. You do not need to do anything about who you are; it is important to just stop interfering with yourself.

VISUALISATION

As you listen to the playlist, spontaneous discoveries occur — that’s what makes it so useful. You can pause the track and just think about what has resonated with you.

ABOUT

7 supporting texts turned into audio tracks with the help of AI. Each track is no more than 15 mins long.
The texts are written by Olga Andreeva. The audio tracks and images are created with the help of AI.

MEDITATION

The information that the tracks are filled with shows non-trivial ways to look at yourself and the world around you; it expands vision and feeling, and is tuned in to greater self-trust. This is not a dry psychological enlightenment, but an essence of various views and trends, which I managed to combine and present through a personal prism. The listening itself is a bit like meditation. Also, the tracks have a transformational effect similar to planting seeds. As soon as the soil is ready, they will definitely sprout. At a minimum, much of what you will hear about in the playlist will be quite refreshing for you!

RESULTS

You will learn to:

- listen to yourself and follow your values, 
- treat yourself with more care and kindness, 
- cope with difficult thoughts, 
- distinguish reality from thoughts, 
- understand your desires, 
- bring clarity about your boundaries.

About


This course is designed for individuals who are interested in exploring the world of contemporary art and developing their creative skills. It is suitable for those who want to learn about contemporary art without having any prior knowledge or expertise in the subject.


Through the course, you will learn practical techniques that will help you to express yourself. You will gain an understanding of installation, performance, collage, decollage, sound art, video art, and multimedia art and how they can be used to create meaningful and thought-provoking works of art.


This course will expand your perception of the world around you, allowing you to appreciate and respond to art in new and exciting ways. It will also give you the opportunity to relax and enjoy the creative process, without the pressure of meeting the expectations of art experts or curators.By the end of the course, you will have developed practical skills that you can apply to your own creative pursuits and a deeper understanding of contemporary art and its significance in our world.


This course is not for curators, art historians and experts. This course is for those who want to simply and freely immerse themselves in the world of art, explore the surrounding reality, expand their perception, and relax.

About


The course will give you a structured understanding of how to use the potential of images and stories.


Get to know effective visual language and storytelling tools.


Develop the basis of visual communication of your company/project.


Learn how to base your solutions on the values of ethics and diversity and build productive work with artists and designers

For whom


Beginners who want
to learn more about contemporary art without needing any prior knowledge or expertise in the subject.


Artists who are looking to expand their creative techniques and gain inspiration from new art forms.


Individuals who are interested in using art as a means of self-expression and exploring their own creativity.


People who are looking for a fun and relaxing way to learn about art and expand their perception of the world around them.

For whom


Artists, designers, marketers, copywriters and anyone who works with visual content and want to develop their skills in visual communication and storytelling


Entrepreneurs, small business owners and freelancers who want to attract more loyal customers through visual communication means such as logos, banners, promotional materials, stories and increase sales


Anyone who wants to learn how visual language and storytelling work and how this knowledge can be used in their daily life, creativity and work

Learning format


You will have access to 6 online lectures that you can watch at any time and some practical tasks to consolidate the knowledge. The lectures are ~25 minutes, and you will need 1-2 hours for practical tasks that you’ll later get feedback on.

Necessary materials and tools


You don’t need any special tools. Your smartphone or notepad is enough.

For whom


Artists, designers, marketers, copywriters and anyone who works with visual content and want to develop their skills in visual communication and storytelling


Entrepreneurs, small business owners and freelancers who want to attract more loyal customers through visual communication means such as logos, banners, promotional materials, stories and increase sales


Anyone who wants to learn how visual language and storytelling work and how this knowledge can be used in their daily life, creativity and work

Learning format


You will have access to 6 online lectures that you can watch at any time and some practical tasks to consolidate the knowledge. The lectures are ~25 minutes, and you will need 1-2 hours for practical tasks that you’ll later get feedback on.

Necessary materials and tools


You don’t need any special tools. Your smartphone or notepad is enough.

Course program

Lecture 1
From Modernism to Postmodernism. Art as a Total Experiment.

Lecture 2
Randomness. Collage. Art beyond Logic. Dadaism. Merz Art. Surrealism.

Lecture 3
Everyday Life. Duchamp and Readymade. Junk Art, Pop Art.

Lecture 4
Urbanism. Situationist International. Appropriation. Street Art.

Lecture 5
Postmodernism. Appropriation.

Lecture 6
Context. Conceptualism. Minimalism.

Lecture 7
Processuality and Performativity in Art. Basic Concepts and Trends.

Lecture 8
Topics of Contemporary Art. Physicality and Autobiographical Motives in the Performative Practices of Contemporary Art.

Lecture 9
Site-Specific Art. Land Art. Environmental Art. Public Art.

Lecture 10
Contemporary Art and New Technologies. Media Art. Sound Art. Video Art.

Course program

Lecture 1.
Visual language and communication: what it is and how it impacts the viewer and your project. Visual associations.

Lecture 2.
Visual language tools

Lecture 3.
Matching visual language to the idea and values of the brand/project messaging: message, tone of voice, reaching the target audience, and communication ways.

Lecture 4.
Storytelling as an effective tool for communication, attention-grabbing, and emotional engagement

Lecture 5.
Ethics, diversity and inclusivity, importance of representation of different perspectives, examples.

Lecture 6.
Working with visual specialists (designers, artists), what to consider, what to include in the technical task, sustainable and environmentally friendly practices.

Digital certificate

Process and results


10 videocasts
After purchasing you get access to a personal account with webinars. Study online at any convenient time.


5 practical tasks
Learners will acquire practical skills in various contemporary art techniques such as installation, performance, collage, decollage, sound art, video art and multimedia art. These skills will allow learners to create their own art pieces and express their ideas in new and exciting ways.


Modern
Each videocast consists of a digital lecture and a practical task. Each participant is a researcher, creator, practitioner.


Safe
We create a safe space where everyone can share their opinion, participate in discussions and work with the group.


Support
The process is accompanied by curatorial support through chats and online meetings. The curator will guide you in solving practical tasks.


Сertificate
After completing the course, you receive a digital certificate from the Maramora platform.


Final Exhibition
At the end of the course, the final exhibition of selected works created on the course will be organized, which can become part of your professional portfolio.

Results


learn how to create a unique visual language for your company or project


develop the strategy for visual communication of your blog, brand or project

pre-registration

Thank you! You are registered for the course. The payment link will be sent to the email before the start.
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pre-registration

Thank you! You are registered for the course. The payment link will be sent to the email before the start.
Oops! Something went wrong while submitting the form.
The course material is presented in simple language, which is valuable for people not previously associated with art. My homework made me wake up and take a fresh look at the usual things. It turns out that I am a person of art too, although I have never identified myself so before.

Viktoria M.,  

educator and coordinator social events

For me, the most valuable thing was a combination of theoretical lectures and practical creative assignments. It was cool not only to listen and read, but also to apply everything in practice. Also, the experiment with different materials and techniques was useful. As an artist, I don’t have that kind of freedom in my life for hours, and here I was able to immerse myself in carefree art. Modern art no longer seems to me a mysterious, incomprehensible beast. Now I have a clear picture and understanding of the main directions and artists.

Vasil K.,  

founder of art school in Belarus

It was my «hunt» for graphics in black and white squares. Slowly moving through space to find them. Lines, spots, textures, tones, unexpected shapes and plots are the contents of my «pictures of everyday life».

Volha S., 

artist and educator

Broadening of horizons, acquaintance with directions in modern art and their main representatives, interesting homework.

Iryna J., 

theater actress

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